Identity Design
Client
Lava Trading, Inc. (now part of Citigroup)
Proposal
Design an icon(.ico format) for the LavaFX electronic trading software.
Concept Themes
Data Flow, eXchange, Network
Solution
- Create wave fronts of color that denote crossing of networks.
- Design a tiered layout that identifies product by name & symbol.
- Use bold typography to register the FX name within the Lava Trading Inc., brand.
